Reviews of Landice Treadmills
Be Careful What You Buy Online
Landice has been making quality, top rated treadmills since 1978. This is a remarkable feat considering the fact that they only make treadmills. Landice has been American made since their inception and have never strayed from what has made them a Consumer Reports #1 Overall pick for 4 years in a row as well as a top pick from Runners World, Consumer Guide and many other top rated consumer review magazines. While the temptation exists to capitalize on their success and go for the huge profit, Landice have never chosen that route. Many fitness equipment manufactures that have experienced success have ultimately driven themselves into the ground due to their own greed. These companies assume that just because they have had some success from treadmills they now can experience the same success with ellipticals, home gyms, bikes and other type of fitness product. In this industry, it does not work that way. Nordic Track is a great example. The original company that made all those skiing machines tried their hand with treadmills and ellipticals. They had instant success due to name recognition but ultimately could not keep up with the overwhelming demand for service and repair and declared bankruptcy. Just because you may be great at one thing does not mean that you are great at everything. This has been a lesson learned over and over again in the home fitness industry.
While the intention here is not to point out the flaws of other manufactures, it should be noted that many of today’s fitness companies are just a bad decision away from Nordic Track’s fate. If you look around the fitness industry, it is evident that the companies that specialize in a limited capacity are the ones that ultimately prevail. Companies like Landice Fitness, Octane Fitness and Vectra Fitness are great examples of manufacturers that have stayed focused on one segment of the fitness industry and ultimately became the leader in their category. No offense to the ones that deserve to be mentioned but are not. These companies are focused on one thing; making a phenomenal product. They know that if they do their job, everything else will fall into place.
When you shop online for fitness equipment, you are viewing many “bottom feeders” of the home fitness equipment industry. You are viewing manufactures that don’t care who buys or sell their product. These fitness manufactures’ buy a generic design from oversees, stamp their name on it and sell it online. These products are a dime a dozen and do not offer much in terms of value. They truly don’t care about their reputation and are in it to make a quick buck.
Most of the high end, good quality brands do not allow retailers to sell their products online. Landice, the top of all the treadmill brands, is one of the very few exceptions; they do allow online sales in a very limited capacity. Landice has a very strict and thorough process for selecting retailers who will represent their product online. A very strong service background, BBB Online Compliance and “brick and mortar” retail stores are usually required at a minimum. It will be in your best interest to always buy online from a company that actually owns and operates retail stores. You will always receive better pricing and far better customer support.